Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Consumer Research
سال: 2018
ISSN: 0093-5301,1537-5277
DOI: 10.1093/jcr/ucy039